The Brave Series is the most notable franchises towards the community. It was originally a toy/animation franchise that began after toy company Takara ended the animated "Generation One" storyline of Transformers in Japan. Following a decline in the series' popularity that led to the cancellation of the OVA series Transformers: Zone, Takara struck a cooperative deal with the animation studio Sunrise (known for its mecha series, most notably Gundam) to develop a new franchise and set of toy lines. The franchise, in fact, would play a key role in the reintroduction of the Super Robot genre to the Japanese mainstream in the 1990s and later forth